Should You Pull?

Gachapon, Risk, and Reward in Mobile Gaming

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Most players of mobile games intimately understand the economic model of the Japanese “gachapon” (ガチャポン), even if they are not familiar with the term. Generally speaking, a “gachapon,” (or gashapon ガシャポン, gacha ガチャ, or gachagacha ガチャガチャ) is a coin-operated toy vending machine. Many of us have likely spent our quarters in similar machines as children, accumulating an eclectic array of bouncy balls, stickers, and other cheap goods in the lobbies of supermarkets around the world. The Japanese term derives from onomatopoeia for two distinct sounds: the “gacha,” or the sound of turning the crank of the machine, followed by the “pon,” or the sound of the toy dropping down into the receptacle. Continue Reading