Following the Green Light
Designing Inclusion in Game Distribution
Though personal computers have become more affordable and ubiquitous in the past 30 years, deeming this as a “natural evolution” that lead to an increased technological literacy in America would be simplistic and technologically deterministic, and overlooks the organized efforts performed by companies to expand the use of these technologies to begin with. Steam, for example, had some adoption obstacles in the beginning: unveiled at the 2002 Game Developers Conference and released a year later, the distribution platform was reportedly buggy and unfriendly towards users. 2 years later, though, the video game giant that owns Steam, Valve, decided to release all of its games for PC asking for a compulsory installation of Steam in order to play. Coincidentally, in 2004 one of Valve’s biggest games was released: Half-Life 2, now an industry staple that cost $40 million to make, sold more than 1.7 million copies worldwide. Continue Reading